McDonald's, which is frequently accused of helping to perpetuate childhood obesity, will be hoping to banish its image with the 'Happy Readers' initiative.
'Our research tells us that there is a very clear link between book ownership and childrens future success in life, so it is very concerning that one in three children in the UK doesn't own a book, and half of kids don't really enjoy reading.One book will be included with each children's Happy Meal, which traditionally include plastic toys promoting films and TV shows.The reading campaign launched this week with a five-week nationwide giveaway, and will continue until the end of next year, by which time a total of 15million fiction and non-fiction books will have been given out.McDonald's Snoopy Fast Food, Cereal Sweets Toys.And the DK books will be available to buy in McDonald's as stand-alone purchases too.You may real online money contests also like, showing slide current_slide of total_slides - You may also like.
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'Initiatives like McDonald's Happy Readers campaign play an important role in getting more books into the hands of children, and inspiring families to read together as a fun and interactive pastime.'.
New toy: The educational books will be included with the famous Happy Meals.All listings 1-48 of 23,543 results, got one to sell?Published: 09:51 GMT, Updated: 15:17 GMT, 329, view comments, mcDonald's is set to replace the toys which come with its famous Happy Meals with educational books as part of an effort to boost child literacy.The books available are from the publisher's 'Amazing World' series, entitled Oceans; Earth; Stars and Planets; Big Cats; Arctic and Antarctic; and Rainforest.Selection: The company is giving away educational books by Dorling Kindersley.Get it in front of 17 million UK buyers.Best selling, showing slide current_slide of total_slides - Best selling, sponsored listings, showing slide current_slide of total_slides - Sponsored listings.Mr Men McDonald's Fast Food, Cereal Sweets Toys.The fast food giant will become the UK's largest children's book distributor after announcing plans to give away more than 15million books over birthday party decorations for baby girl the next two years.